Finding and hiring the diverse team you would need is a very expensive and lengthy process (account manager, project manager, creative director, art director, copywriter, photographer, social media expert, editor, post-production animator, etc.). Your in-house team members are experts in your industry, but not in every discipline or aspect of marketing. The agency can serve as an extension of your team and can dedicate resources that enable you to quickly execute. Any brand that has a few open marketing positions should consider the idea of hiring a marketing agency to fill gaps - in the short or long term.
Starting with an agency is a great way to “prove a concept” to see what it would take to build up an internal team in the long term. Hiring an agency full of experts will bring new insights because they work across various industries and keep a finger on the pulse of changing trends.
If you quickly want to pivot from an internal team, you are stuck with those hires. With an agency partner, you can be more nimble with directional changes. While you may initially hire an agency for one thing (for example, content creation), you may be able to lean on the agency for other areas of expertise as new needs emerge. Agencies are paid to think through partner relationships which make them more successful and give you more "bang for your buck."
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